How Do Auto Transport Lead Providers Work?
When a customer searches on the Internet for an auto transport company, it is sometimes hard to tell which sites are in that business from the pretenders who are merely lead generation sites. The multiple auto shipping quotes web sites disguise themselves as real companies, capturing personal information and the particulars of an auto transport shipment, and then turn around and sell that information to nearly 10 brokers. What happens next is often chaos and confusion for the customer. There are probably about ten former auto transport brokers who for whatever reason decided to give up shipping vehicles and now dominate the multiple quote lead business. The broker business is hyper competitive and takes a toll on most owners, so off they go. The lead providers usually own several sites that they optimize for certain major keywords. Many lead generation sites employ people whose only job is to find ways to push their auto transport web sites higher on Google, Bing and Yahoo. The customer has a hard time discerning the real from the sudo-real companies, and may unwittingly submit his or her personal information that is within seconds sold for $1.00 to $2.00 per lead to several actual brokers. The average total value of a typical multiple quote lead is therefore roughly $10 to the web site owner. If the auto shipping lead generation site has natural or organic web position, then the $10 collected per lead is pure profit. However, if the site used advertising companies such as Google Adwords to generate the multiple quote lead, then usually that advertising service will get the lion’s share of the $10. Ouch. So most lead providers use a mixture of both methods. It’s all numbers, and some lead providers are simply sharper than some of their lead providing competitors.
Who Buys The Multiple Quote Car Shipping Leads?
Usually, but not always, very aggressive auto transport brokers buy the leads. They have to be aggressive or somebody else will eat their lunch. Think about it. That broker knows that the lead they just received was also sent to as many as 9 other companies at precisely the same time. On average it cost each broker $1.00 to get that lead. Let’s say he buys 100 leads every day, so that’s $100 regardless of whether he books an order. The auto transport broker sends an email to the prospective customer just as soon as he can figure out the quote. But by the time he does that, the customer may have already received 9 other emailed quotes. If that broker’s quote is too high, he is likely to be eliminated from consideration, even though he knows that the order is unlikely to ship anytime soon for less than his quote. For our part, we are oblivious to competitor quotes. We know what it will take to actually ship an order within one week and will not deviate our approach. For that reason, we only occasionally participate in the lead buying business. ALSO CHECKOUT THE COMPANY YOU ARE GETTING A QUOTE FROM MOST OF THESE ARE FLY BY NIGHT COMPANIES AND WILL ONLY BE AROUND IN A YEAR OR 2. AMERICAN TRANSPORT HAS BEEN IN BUSINESS FOR NEARLY 10 YEARS.